Construct a Mobile-First Experience That's Designed to Deliver



Construct a Mobile-First Experience That's Designed to Deliver

Delivering on audience expectations means enabling consumers to engage with your business on their terms–whenever, wherever, and however they want to connect. Learn how to enhance your digital presence so that consumers know that your business is committed to their complete satisfaction.

Read More

Are You Overpaying for Walled-Garden Ad Access?


by David Shor (Google+)
Posted on October 06, 2016 in Social Media.

Are You Overpaying for Walled-Garden Ad Access?

If your business buys video ads on Facebook, we hope you've taken note of the social network's recent mea culpa about a faulty metric that may have vastly overestimated average viewing time on the platform. Read our analysis on how minor miscalculations like these could lead to costly marketing decisions, and see what we recommend doing to protect

Read More

Put Your Customer Relationships In A Personal Context


by Jodi Harris (Google+)
Posted on September 26, 2016 in Digital Strategy & Business Consulting.

Put Your Customer Relationships In A Personal Context

Hyper-connected systems have made consumers comfortable trading personal details for on-demand access to immersive brand relationships. The Internet of Things allows for a personalized interaction between brands and people, but if your brand wants to be invited into these life experiences, you must learn to play the contextual marketing game.

Read More

Paid Promotions That Go Beyond the Banner


by Matthew Poldberg (Google+)
Posted on September 26, 2016 in Media Services.

Paid Promotions That Go Beyond the Banner

Gone are the days of simple web advertising–the modern digital realm is abound with paid opportunities offering plenty of ways to maximize the impact of your brand’s message while minimizing your costs. But where do the best opportunities lie? Here are some of the top ways you can put paid support behind your business, online.

Read More

5 Reasons Chatbots Are the Customer Response Tools You've Been Waiting For


by Vincent Cevalte (Google+)
Posted on September 12, 2016 in Customer Acquisition & Retention.

5 Reasons Chatbots Are the Customer Response Tools You've Been Waiting For

There are plenty of reasons to consider chatbots for inclusion in your customer acquisition and crm efforts. For one, they're an on-demand automation solution that allows users to self-identify and self-serve, improving your customer service experience while potentially delivering quality leads to your sales team. Read more about chatbots.

Read More

9 Things to Know for Better SEO


by Joy Go (Google+)
Posted on August 19, 2016 in SEO/SEM.

9 Things to Know for Better SEO

What's the difference between a business that consistently makes it into the top spots on search engine results pages (SERPs) and those that get stuck in relative obscurity on Page 2 or beyond? Here are some important considerations to keep in mind.

Read More

Deepen Your Audience Engagement with the Latest Video Trends


by Jamie Stevenson (Google+)
Posted on August 15, 2016 in Content Marketing.

Deepen Your Audience Engagement with the Latest Video Trends

Consumers are no longer just passively viewing your media, they’re commenting, co-creating, and sharing to communicate within their own social circles. How can your brand start a visual conversation that will get their attention?

Read More

The Four Key Technologies All Political Marketers Should Leverage



Elections are rarely won or lost in the voting booth anymore. Learn how to find the most receptive voters in your target population, and forge an initial connection that you can build on through your messaging strategy.

Read More

Let Prove Help You Deliver On Your Agency's Full Potential


by David Shor (Google+)
Posted on July 18, 2016 in Digital Strategy & Business Consulting.

Marketing agencies often build their operations around a signature suite of services, but how are they able to offer other services for client growth and ultimately customer satisfaction? Learn how Prove works with agencies to offer cost-effective development, marketing automation, and other services.

Read More

Guide To Choosing A Business Intelligence Platform



Gathering data is an important step to understanding your audience and customers, but it's even more important to consolidate and visualize that data to generate actionable insights. This is where a Business Intelligence platform can help – but which to choose? Download our comparison matrix and get Prove's professional opinion.

Read More

Why You Should Create A Customer Journey Roadmap



We use a roadmap to illustrate the the customer's touchpoints and interactions with your brand. What does your customer's journey look like, and how can a roadmap help you understand the most effective ways to communicate with your customers?

Read More

Is Your Online Customer Service Leaving Passengers Up In The Air?


by Jodi Harris (Google+)
Posted on June 09, 2016 in Social Media.

With air travel having become such an evenly matched marketplace, the level of customer service you provide can make or break the public's perception of your brand's value.

Read More

Why Choose To Work With An Agency?



Why hire an agency for marketing initiatives when you already have a team in place? The short answer is that an agency can offer a diverse mix of expertise and ideas in a way that is more cost-effective to your business than hiring specialists internally. Here are some considerations to help you decide if working with an agency is a good idea:

Read More

Customer Relationships: Don't Be Afraid to Get Up Close and Personalized



Whether you are looking to take a casual customer relationship to a deeper level, or want to maintain a trusted connection you've already established, chances are your business can benefit from adding personalization to its marketing strategy.

Read More

Facebook Rolls Out Canvas For Organic Page Posts


by Jodi Harris (Google+)
Posted on June 08, 2016 in Media Services, Social Media.

Businesses on Facebook will soon be able to add Facebook canvases to their organic posts. Canvases, which offer a creative combination of image, text, video, and CTA buttons, were previously available only as sponsored post content.

Read More

Google Announces Big Changes To AdWords


by Matthew Poldberg (Google+)
Posted on June 07, 2016 in SEO/SEM.

Google recently announced some new and very important updates to the AdWords platform. It's no surprise to see an increased shift to mobile-friendliness and ease of use that benefits consumers and business owners alike.

Read More

Facebook Rules On Sponsored Content


by Jodi Harris (Google+)
Posted on June 07, 2016 in Media Services, Social Media.

Facebook just upped the stakes in the lucrative native advertising game. But what can you do to make sure the engagement odds are tilted in your brand's favor?

Read More

Does Your Mobile eCommerce Experience Fully Support Your Mobile eCustomers?



Most online retailers are well aware that they need to optimize their digital storefronts to serve the needs of mobile consumers. Despite having caught up with the need to produce a mobile-first shopping experience, many of these companies still exercise legacy thinking when it comes to providing optimal customer service on these devices.

Read More

The ABC's Of PPC & SEO


by Joy Go (Google+)
Posted on June 01, 2016 in SEO/SEM.

When it comes to search, marketers are able to choose whether to focus efforts and budget on SEO or PPC campaigns to reach the top of the search engine results page (SERP). What if we told you that the best strategies use both tactics?

Read More

Facebook Plans To Close Desktop Retargeting Platform November 2016


by Matthew Poldberg (Google+)
Posted on May 27, 2016 in Social Media.

How will Facebook respond as consumer use shifts from desktop to mobile? More important, how will advertisers react?

Read More

eCommerce Audit & Assessment For Fashion Apparel Brand



What can you do to accelerate your current pace of growth? We recently partnered with a major fashion apparel brand who felt their acquisition and retention agency needs were met, but were seeking additional opportunities for accelerated growth.

Read More

What to Do When Search Engines Can't Rev Up Your Startup


by Matthew Poldberg (Google+)
Posted on May 11, 2016 in SEO/SEM.

There's a particular marketing question we're being asked more and more frequently: what happens when your product or service is in a category all its own — one that's so new, innovative, or forward-facing that there's little or no existing market interest for search engines to steer your way?

Read More

Just How Healthy Is Your Digital Marketing Experience?


by Vincent Cevalte (Google+)
Posted on May 11, 2016 in User Experience Design.

Is your organization struggling to perfect the digital customer experience? A recent study indicates that a lack of customer focus is the number one reason why health-marketing efforts do not succeed.

Read More

SEO Best Practice: Increase Your Search Visibility Naturally & Effectively


by Joy Go (Google+)
Posted on May 03, 2016 in SEO/SEM.

Google's Penguin algorithm update rocked the entire SEO industry, as black hat link building tactics were suddenly outdated in favor of quality references and content. What are today's best SEO practices and how does Prove employ them? Read to find out.

Read More

Picture Your Products on Google's VIP Image List



Google's latest search advertising enhancements are aimed to help marketers find prominent product placement where online shoppers are searching. How can eCommerce companies take advantage of Google’s PLA updates? Read here to find out.

Read More

Don't Condemn Your Campaign Without A Test Run



Last year Google quietly rolled out Draft Campaigns, which enable us to create multiple alternate drafts of an AdWords campaign and run the resulting Experiments as A/B tests against the original. How can this opt-in beta feature be used to optimize new lead and customer acquisition? Read here to find out.

Read More

Can Facebook Paint Canvas as a Picture of Sustained Mobile Engagement?



Facebook's Canvas tool attempts to delight users and marketers with engaging and relevant rich-media content. How does it work, and does it work at all? Read here to find out.

Read More

Reinventing The Agency Wheel


by David Shor (Google+)
Posted on April 27, 2016 in Digital Strategy & Business Consulting.

The internet has revolutionized every aspect of marketing. How have agencies adapted to this shift in technology and best practices?

Read More

The Power Of Advanced Financial Modeling



Learn how Prove uses Advanced Financial Modeling to understand the “shape” of our clients’ customer journey and conversion funnels, which allows us to execute our Growth Hacking approach to Ecommerce.

Read More

How Do You Keep the Attention of Loyal Customers?


by David Shor (Google+)
Posted on April 22, 2016 in Customer Acquisition & Retention.

Just how valuable are customer loyalty programs to your retail success?

Read More

Consumer Experiences Speak Louder Than Words


by David Shor (Google+)
Posted on April 17, 2016 in Customer Acquisition & Retention.

New research reveals that marketing mainstays like expert testimonials, media coverage, and even your own website barely factor into a consumer's brand evaluations.

Read More

The Best Customer Data Is Already Yours


by David Shor (Google+)
Posted on April 15, 2016 in Customer Acquisition & Retention.

How can marketers find the right consumers and understand where and when to reach them? The answers may be at your fingertips.

Read More

Why ECommerce Needs a Sound Mobile Strategy Now, More Than Ever


by Steve Smythe (Google+)
Posted on April 08, 2016 in Mobile Strategy & Development, Social Media.

Facebook hasn't given up on trying to crack the code for retail success. Having tested out a series of call-to-action ads last summer (similar to the in-ad "Buy" buttons that have been popping up on sites like Amazon and Pinterest), the company more recently announced that it is resurrecting its showroom-style in-page sales solution.

Read More

Taking On Amazon In eCommerce Experiences


by David Shor (Google+)
Posted on April 03, 2016 in Digital Strategy & Business Consulting.

Retail giant Wal-Mart is stepping up its eCommerce game and reiterating its commitment to a smoother path between in-store and online shopping.

Read More

How to Leverage Actionable Ecommerce Marketing Initiatives from Your Customer Retention Rate


by Vincent Cevalte (Google+)
Posted on April 02, 2016 in Customer Acquisition & Retention.

Analyzing each customer’s shopping behavior though individualized metrics is the key to client retention. Discovering the Client Retention Rate should be the goal for all Ecommerce companies looking to increase business.

Read More

Shoot For The Moon With Mobile Marketing



Google recently announced its latest "moonshot project": an experimental app-streaming feature that will enable Android users to access in-app content from a select handful of partner properties when they conduct mobile searches — even if they haven't downloaded the app where that content resides.

Read More

What’s a Google AMP?


by Joy Go (Google+)
Posted on February 28, 2016 in SEO/SEM.

Google Accelerated Mobile Pages have significant implications for the mobile search landscape. Here are the AMP basics that every marketer should know.

Read More

Email: The Lead Generation Engine That Could ... And Still Can!


by Vincent Cevalte (Google+)
Posted on January 25, 2016 in Customer Acquisition & Retention.

Recent research suggests that more customers respond to email marketing efforts than you may expect.

Read More

Ask Correctly And You Shall Receive


by Matthew Poldberg (Google+)
Posted on January 25, 2016 in Mobile Strategy & Development.

Apple's latest iOS update introduces new features that have some marketers in a state of worry. Learn to adapt your marketing strategy to a more sophisticated and consumer-led sales environment.

Read More

Are You Attending to Your Audience's Engagement Span?



How to win the attention of audiences in a very large and noisy crowd.

Read More

Why Do Marketers Continue to Create Ineffective Content?


by Joy Go (Google+)
Posted on January 18, 2016 in Content Marketing, SEO/SEM.

How to make your content marketing efforts work for your audience and your business goals.

Read More

Is Data Enough to Close the Loop on Social Media Measurement?


by Jamie Stevenson (Google+)
Posted on January 11, 2016 in Social Media.

Facebook Global Business Solutions has just announced some exciting enhancements to the Conversion Lift Measurement program it unveiled earlier this year.

Read More

It takes precision to achieve content marketing success


by Jodi Harris (Google+)
Posted on January 11, 2016 in Content Marketing.

Content marketing is a hot buzzword, and one of the most popular emerging trends in marketing — particularly for B2B businesses.

Read More

Will A Google by Any Other Name Still Be Your Go-To Search Brand?


by David Shor (Google+)
Posted on January 11, 2016 in Customer Acquisition & Retention.

By now, we're sure you are well aware that Google has a brand new parent company, a new CEO, and a new corporate structure.

Read More

The Fountain of Leads You May Be Forgetting to Pursue


by Jamie Stevenson (Google+)
Posted on January 11, 2016 in Customer Acquisition & Retention.

Just how important is quality lead generation to surviving in today's sales-oriented businesses?

Read More

Black Friday Brawls Or Magical Mobile Experiences


by Steve Smythe (Google+)
Posted on December 17, 2015 in Analytics, Mobile Strategy & Development.

More consumers did their Black Friday online shopping on mobile than on desktop. Find out what it takes to provide an excellent shopping experience for your mobile customers.

Read More

6 Crucial Tips for Better and Faster eCRM Results


by Vincent Cevalte (Google+)
Posted on December 04, 2015 in .

One of the most effective tools for online marketing is an eCRM strategy. We’ve outlined 6 tips to help you make the most of your automated marketing platform investment and get maximum results for your efforts.

Read More

RankBrain – What Does Google’s New Artificial Intelligence (AI) Mean For Search?


by Joy Go (Google+)
Posted on December 01, 2015 in Digital Strategy & Business Consulting, SEO/SEM.

RankBrain is a new AI system rolled out by Google Search to help make sense of queries never searched before. It’s a Machine Learning Technology, meaning it’s a type of artificial intelligence (AI) capable of learning over time.

Read More

Hands-on Help With Marketing Automation


by Vincent Cevalte (Google+)
Posted on November 17, 2015 in .

How does a marketer keep up marketing acquisition and retention strategies across multiple channels across multiple segments and various points of the consumer journey?

Read More

The Anatomy of a Good Lander: Six Rules to Building Great Landing Pages


by Steve Smythe (Google+)
Posted on October 14, 2015 in Content Marketing.

If you’re spending the advertising money to drive traffic to a landing page, you need to not only have a watertight landing page that's properly designed but a clear intention of what you want your user to do when they get to the page.

Read More

What Does it Mean to be “Mobile First”?


by David Shor (Google+)
Posted on September 14, 2015 in Mobile Strategy & Development.

Mobile First: Real Strategy or Just More Buzzwords?

Read More

Are You Still Using Flash Technology For Ads & Rich Media? Here’s Another Good Reason To Stop Immediately


by Vincent Cevalte (Google+)
Posted on August 15, 2015 in Media Services.

In the past few weeks, both Chrome and Firefox announced that they would no longer support Flash based elements on their browsers.

Read More

What is the Google Phantom and Phantom 2 Update?


by Joy Go (Google+)
Posted on July 31, 2015 in SEO/SEM.

Why is it called the Phantom Update? It is called Phantom because its first release in May 2013, there were major ranking and search result fluctuations but Google said it had nothing to announce.

Read More

Getting Started with Online Contests, Sweepstakes and Giveaways


by Jamie Stevenson (Google+)
Posted on December 05, 2014 in Digital Strategy & Business Consulting.

Online contests expand your social media reach, offer opportunities for multi-channel engagement, and improve your relationship with your customers and your advocates.

Read More

The 10 Unexpected Best Practices for Marketing Automation Tools


by Vincent Cevalte (Google+)
Posted on November 18, 2014 in Customer Acquisition & Retention.

Most companies are not taking full advantage of their marketing automation platform. While this is a commonly known fact, we’ve discovered at Prove that the best uses aren’t what you’d expect to find online.

Read More

Instagram’s “Hyperlapse” puts a $10,000 camera rig in your pocket, for free.


by Matthew Poldberg (Google+)
Posted on November 11, 2014 in Social Media.

Finally out of Beta! Instagram has finally released Hyperlapse to the general public and the results are stunning.

Read More

Top 5 Benefits that a Marketing Automation Platform Can Deliver


by Vincent Cevalte (Google+)
Posted on October 24, 2014 in Customer Acquisition & Retention.

Marketing automation platforms today are very hot topics for many companies. But what can they do for you?

Read More

Now Available: Twitter Analytics For Personal Accounts


by Matthew Poldberg (Google+)
Posted on October 24, 2014 in Analytics, Social Media.

Any Twitter user can now access basic Analytics for their own account through a simple dashboard on Twitter’s website. This feature was once reserved for advertisers and Verified accounts, but has now been rolled out to the Public.

Read More

Five Steps to Building Your Dream Team



Genuine passion for what you do helps creates an environment for success. The five steps described in the article provide guidance for creating a Dream Team. Such a team is the optimal base for company success.

Read More

You Must Have A Content Marketing Framework


by Jodi Harris (Google+)
Posted on June 10, 2014 in Content Marketing.

A strong content marketing based framework is essential in today’s non-traditional field. Targeting individual consumers using content that is relevant to their specific needs, marketing becomes a personalized experience. The following nine steps act as a guide to the content marketing world.

Read More


SUBSCRIBE!

Subscribe to receive our Prove Insights emails and new blogs.

CHECK OUT OUR SERVICES

64x64

CUSTOMER ACQUISITION & RETENTION

Our custom digital marketing solutions focus on your customer acquisition & retention.
64x64

DIGITAL STRATEGY & BUSINESS CONSULTING

More than strategy, we provide success planning to achieve your digital business goals.
64x64

CONTENT MARKETING

Content Marketing is the fuel behind engaging a well-understood target audience.

Contact Us Today

Let's get started

 

Our Physical Address
Prove LA
12910 Culver Blvd, Suite D
Los Angeles, CA 90066
P: 310-737-8600
Prove Seattle
500 E. Pike St, 2nd Floor
Seattle, WA 98122
P: 877-507-0696
Prove Dallas
2508 Highlander Way
Carrollton, TX 75006
Subscribe to the Latest News