AUTHOR: David Shor

Taking On Amazon In eCommerce Experiences


by David Shor (Google+)
Posted on September 14, 2015 in Digital Strategy & Business Consulting.

Retail giant Wal-Mart is stepping up its eCommerce game and reiterating its commitment to a smoother path between in-store and online shopping.

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What Does it Mean to be “Mobile First”?


by David Shor (Google+)
Posted on September 14, 2015 in Mobile Strategy & Development.

Mobile First: Real Strategy or Just More Buzzwords?

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Will A Google by Any Other Name Still Be Your Go-To Search Brand?


by David Shor (Google+)
Posted on September 14, 2015 in Customer Acquisition & Retention.

By now, we're sure you are well aware that Google has a brand new parent company, a new CEO, and a new corporate structure.

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How Do You Keep the Attention of Loyal Customers?


by David Shor (Google+)
Posted on September 14, 2015 in Customer Acquisition & Retention.

Just how valuable are customer loyalty programs to your retail success?

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Shoot For The Moon With Mobile Marketing



Google recently announced its latest "moonshot project": an experimental app-streaming feature that will enable Android users to access in-app content from a select handful of partner properties when they conduct mobile searches — even if they haven't downloaded the app where that content resides.

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Are You Attending to Your Audience's Engagement Span?



How to win the attention of audiences in a very large and noisy crowd.

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Customer Relationships: Don't Be Afraid to Get Up Close and Personalized


by David Shor (Google+)
Posted on September 14, 2015 in Content Marketing, Customer Acquisition & Retention.

Whether you are looking to take a casual customer relationship to a deeper level, or want to maintain a trusted connection you've already established, chances are your business can benefit from adding personalization to its marketing strategy.

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The Best Customer Data Is Already Yours


by David Shor (Google+)
Posted on September 14, 2015 in Customer Acquisition & Retention.

How can marketers find the right consumers and understand where and when to reach them? The answers may be at your fingertips.

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Let Prove Help You Deliver On Your Agency's Full Potential


by David Shor (Google+)
Posted on September 14, 2015 in Digital Strategy & Business Consulting.

Marketing agencies often build their operations around a signature suite of services, but how are they able to offer other services for client growth and ultimately customer satisfaction? Learn how Prove works with agencies to offer cost-effective development, marketing automation, and other services.

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Reinventing The Agency Wheel


by David Shor (Google+)
Posted on September 14, 2015 in Digital Strategy & Business Consulting.

The internet has revolutionized every aspect of marketing. How have agencies adapted to this shift in technology and best practices?

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The Four Key Technologies All Political Marketers Should Leverage



Elections are rarely won or lost in the voting booth anymore. Learn how to find the most receptive voters in your target population, and forge an initial connection that you can build on through your messaging strategy.

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Consumer Experiences Speak Louder Than Words


by David Shor (Google+)
Posted on September 14, 2015 in Customer Acquisition & Retention.

New research reveals that marketing mainstays like expert testimonials, media coverage, and even your own website barely factor into a consumer's brand evaluations.

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Are You Overpaying for Walled-Garden Ad Access?


by David Shor (Google+)
Posted on September 14, 2015 in Social Media.

If your business buys video ads on Facebook, we hope you've taken note of the social network's recent mea culpa about a faulty metric that may have vastly overestimated average viewing time on the platform. Read our analysis on how minor miscalculations like these could lead to costly marketing decisions, and see what we recommend doing to protect

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