AUTHOR: Jodi Harris

Can Facebook Paint Canvas as a Picture of Sustained Mobile Engagement?



Facebook's Canvas tool attempts to delight users and marketers with engaging and relevant rich-media content. How does it work, and does it work at all? Read here to find out.

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It takes precision to achieve content marketing success


by Jodi Harris (Google+)
Posted on September 09, 2015 in Content Marketing.

Content marketing is a hot buzzword, and one of the most popular emerging trends in marketing — particularly for B2B businesses.

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Facebook Rolls Out Canvas For Organic Page Posts


by Jodi Harris (Google+)
Posted on September 09, 2015 in Media Services, Social Media.

Businesses on Facebook will soon be able to add Facebook canvases to their organic posts. Canvases, which offer a creative combination of image, text, video, and CTA buttons, were previously available only as sponsored post content.

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Is Your Online Customer Service Leaving Passengers Up In The Air?


by Jodi Harris (Google+)
Posted on September 09, 2015 in Social Media.

With air travel having become such an evenly matched marketplace, the level of customer service you provide can make or break the public's perception of your brand's value.

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Facebook Rules On Sponsored Content


by Jodi Harris (Google+)
Posted on September 09, 2015 in Media Services, Social Media.

Facebook just upped the stakes in the lucrative native advertising game. But what can you do to make sure the engagement odds are tilted in your brand's favor?

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Put Your Customer Relationships In A Personal Context


by Jodi Harris (Google+)
Posted on September 09, 2015 in Digital Strategy & Business Consulting.

Hyper-connected systems have made consumers comfortable trading personal details for on-demand access to immersive brand relationships. The Internet of Things allows for a personalized interaction between brands and people, but if your brand wants to be invited into these life experiences, you must learn to play the contextual marketing game.

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You Must Have A Content Marketing Framework


by Jodi Harris (Google+)
Posted on September 09, 2015 in Content Marketing.

A strong content marketing based framework is essential in today’s non-traditional field. Targeting individual consumers using content that is relevant to their specific needs, marketing becomes a personalized experience. The following nine steps act as a guide to the content marketing world.

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