AUTHOR: Joy Go

SEO Best Practice: Increase Your Search Visibility Naturally & Effectively


by Joy Go (Google+)
Posted on July 31, 2015 in SEO/SEM.

Google's Penguin algorithm update rocked the entire SEO industry, as black hat link building tactics were suddenly outdated in favor of quality references and content. What are today's best SEO practices and how does Prove employ them? Read to find out.

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RankBrain – What Does Google’s New Artificial Intelligence (AI) Mean For Search?


by Joy Go (Google+)
Posted on July 31, 2015 in Digital Strategy & Business Consulting, SEO/SEM.

RankBrain is a new AI system rolled out by Google Search to help make sense of queries never searched before. It’s a Machine Learning Technology, meaning it’s a type of artificial intelligence (AI) capable of learning over time.

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The ABC's Of PPC & SEO


by Joy Go (Google+)
Posted on July 31, 2015 in SEO/SEM.

When it comes to search, marketers are able to choose whether to focus efforts and budget on SEO or PPC campaigns to reach the top of the search engine results page (SERP). What if we told you that the best strategies use both tactics?

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What’s a Google AMP?


by Joy Go (Google+)
Posted on July 31, 2015 in SEO/SEM.

Google Accelerated Mobile Pages have significant implications for the mobile search landscape. Here are the AMP basics that every marketer should know.

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9 Things to Know for Better SEO


by Joy Go (Google+)
Posted on July 31, 2015 in SEO/SEM.

What's the difference between a business that consistently makes it into the top spots on search engine results pages (SERPs) and those that get stuck in relative obscurity on Page 2 or beyond? Here are some important considerations to keep in mind.

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What is the Google Phantom and Phantom 2 Update?


by Joy Go (Google+)
Posted on July 31, 2015 in SEO/SEM.

Why is it called the Phantom Update? It is called Phantom because its first release in May 2013, there were major ranking and search result fluctuations but Google said it had nothing to announce.

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Why Do Marketers Continue to Create Ineffective Content?


by Joy Go (Google+)
Posted on July 31, 2015 in Content Marketing, SEO/SEM.

How to make your content marketing efforts work for your audience and your business goals.

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