AUTHOR: Matthew Poldberg

Google Announces Big Changes To AdWords


by Matthew Poldberg (Google+)
Posted on October 24, 2014 in SEO/SEM.

Google recently announced some new and very important updates to the AdWords platform. It's no surprise to see an increased shift to mobile-friendliness and ease of use that benefits consumers and business owners alike.

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Now Available: Twitter Analytics For Personal Accounts


by Matthew Poldberg (Google+)
Posted on October 24, 2014 in Analytics, Social Media.

Any Twitter user can now access basic Analytics for their own account through a simple dashboard on Twitter’s website. This feature was once reserved for advertisers and Verified accounts, but has now been rolled out to the Public.

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Paid Promotions That Go Beyond the Banner


by Matthew Poldberg (Google+)
Posted on October 24, 2014 in Media Services.

Gone are the days of simple web advertising–the modern digital realm is abound with paid opportunities offering plenty of ways to maximize the impact of your brand’s message while minimizing your costs. But where do the best opportunities lie? Here are some of the top ways you can put paid support behind your business, online.

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Don't Condemn Your Campaign Without A Test Run



Last year Google quietly rolled out Draft Campaigns, which enable us to create multiple alternate drafts of an AdWords campaign and run the resulting Experiments as A/B tests against the original. How can this opt-in beta feature be used to optimize new lead and customer acquisition? Read here to find out.

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Instagram’s “Hyperlapse” puts a $10,000 camera rig in your pocket, for free.


by Matthew Poldberg (Google+)
Posted on October 24, 2014 in Social Media.

Finally out of Beta! Instagram has finally released Hyperlapse to the general public and the results are stunning.

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Picture Your Products on Google's VIP Image List



Google's latest search advertising enhancements are aimed to help marketers find prominent product placement where online shoppers are searching. How can eCommerce companies take advantage of Google’s PLA updates? Read here to find out.

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Ask Correctly And You Shall Receive


by Matthew Poldberg (Google+)
Posted on October 24, 2014 in Mobile Strategy & Development.

Apple's latest iOS update introduces new features that have some marketers in a state of worry. Learn to adapt your marketing strategy to a more sophisticated and consumer-led sales environment.

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Facebook Plans To Close Desktop Retargeting Platform November 2016


by Matthew Poldberg (Google+)
Posted on October 24, 2014 in Social Media.

How will Facebook respond as consumer use shifts from desktop to mobile? More important, how will advertisers react?

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What to Do When Search Engines Can't Rev Up Your Startup


by Matthew Poldberg (Google+)
Posted on October 24, 2014 in SEO/SEM.

There's a particular marketing question we're being asked more and more frequently: what happens when your product or service is in a category all its own — one that's so new, innovative, or forward-facing that there's little or no existing market interest for search engines to steer your way?

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