AUTHOR: Vincent Cevalte

How to Leverage Actionable Ecommerce Marketing Initiatives from Your Customer Retention Rate


by Vincent Cevalte (Google+)
Posted on June 24, 2014 in Customer Acquisition & Retention.

Analyzing each customer’s shopping behavior though individualized metrics is the key to client retention. Discovering the Client Retention Rate should be the goal for all Ecommerce companies looking to increase business.

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6 Crucial Tips for Better and Faster eCRM Results


by Vincent Cevalte (Google+)
Posted on June 24, 2014 in .

One of the most effective tools for online marketing is an eCRM strategy. We’ve outlined 6 tips to help you make the most of your automated marketing platform investment and get maximum results for your efforts.

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The 10 Unexpected Best Practices for Marketing Automation Tools


by Vincent Cevalte (Google+)
Posted on June 24, 2014 in Customer Acquisition & Retention.

Most companies are not taking full advantage of their marketing automation platform. While this is a commonly known fact, we’ve discovered at Prove that the best uses aren’t what you’d expect to find online.

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Hands-on Help With Marketing Automation


by Vincent Cevalte (Google+)
Posted on June 24, 2014 in .

How does a marketer keep up marketing acquisition and retention strategies across multiple channels across multiple segments and various points of the consumer journey?

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Email: The Lead Generation Engine That Could ... And Still Can!


by Vincent Cevalte (Google+)
Posted on June 24, 2014 in Customer Acquisition & Retention.

Recent research suggests that more customers respond to email marketing efforts than you may expect.

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Just How Healthy Is Your Digital Marketing Experience?


by Vincent Cevalte (Google+)
Posted on June 24, 2014 in User Experience Design.

Is your organization struggling to perfect the digital customer experience? A recent study indicates that a lack of customer focus is the number one reason why health-marketing efforts do not succeed.

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Are You Still Using Flash Technology For Ads & Rich Media? Here’s Another Good Reason To Stop Immediately


by Vincent Cevalte (Google+)
Posted on June 24, 2014 in Media Services.

In the past few weeks, both Chrome and Firefox announced that they would no longer support Flash based elements on their browsers.

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Does Your Mobile eCommerce Experience Fully Support Your Mobile eCustomers?



Most online retailers are well aware that they need to optimize their digital storefronts to serve the needs of mobile consumers. Despite having caught up with the need to produce a mobile-first shopping experience, many of these companies still exercise legacy thinking when it comes to providing optimal customer service on these devices.

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Top 5 Benefits that a Marketing Automation Platform Can Deliver


by Vincent Cevalte (Google+)
Posted on June 24, 2014 in Customer Acquisition & Retention.

Marketing automation platforms today are very hot topics for many companies. But what can they do for you?

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5 Reasons Chatbots Are the Customer Response Tools You've Been Waiting For


by Vincent Cevalte (Google+)
Posted on June 24, 2014 in Customer Acquisition & Retention.

There are plenty of reasons to consider chatbots for inclusion in your customer acquisition and crm efforts. For one, they're an on-demand automation solution that allows users to self-identify and self-serve, improving your customer service experience while potentially delivering quality leads to your sales team. Read more about chatbots.

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