CATEGORY: Content Marketing

Deepen Your Audience Engagement with the Latest Video Trends


by Jamie Stevenson (Google+)
Posted on August 15, 2016 in Content Marketing.

Deepen Your Audience Engagement with the Latest Video Trends

Consumers are no longer just passively viewing your media, they’re commenting, co-creating, and sharing to communicate within their own social circles. How can your brand start a visual conversation that will get their attention?

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The Four Key Technologies All Political Marketers Should Leverage



Elections are rarely won or lost in the voting booth anymore. Learn how to find the most receptive voters in your target population, and forge an initial connection that you can build on through your messaging strategy.

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Customer Relationships: Don't Be Afraid to Get Up Close and Personalized



Whether you are looking to take a casual customer relationship to a deeper level, or want to maintain a trusted connection you've already established, chances are your business can benefit from adding personalization to its marketing strategy.

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Shoot For The Moon With Mobile Marketing



Google recently announced its latest "moonshot project": an experimental app-streaming feature that will enable Android users to access in-app content from a select handful of partner properties when they conduct mobile searches — even if they haven't downloaded the app where that content resides.

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Why Do Marketers Continue to Create Ineffective Content?


by Joy Go (Google+)
Posted on January 18, 2016 in Content Marketing, SEO/SEM.

How to make your content marketing efforts work for your audience and your business goals.

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It takes precision to achieve content marketing success


by Jodi Harris (Google+)
Posted on January 11, 2016 in Content Marketing.

Content marketing is a hot buzzword, and one of the most popular emerging trends in marketing — particularly for B2B businesses.

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The Anatomy of a Good Lander: Six Rules to Building Great Landing Pages


by Steve Smythe (Google+)
Posted on October 14, 2015 in Content Marketing.

If you’re spending the advertising money to drive traffic to a landing page, you need to not only have a watertight landing page that's properly designed but a clear intention of what you want your user to do when they get to the page.

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You Must Have A Content Marketing Framework


by Jodi Harris (Google+)
Posted on June 10, 2014 in Content Marketing.

A strong content marketing based framework is essential in today’s non-traditional field. Targeting individual consumers using content that is relevant to their specific needs, marketing becomes a personalized experience. The following nine steps act as a guide to the content marketing world.

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