CATEGORY: Customer Acquisition & Retention

5 Reasons Chatbots Are the Customer Response Tools You've Been Waiting For


by Vincent Cevalte (Google+)
Posted on September 12, 2016 in Customer Acquisition & Retention.

5 Reasons Chatbots Are the Customer Response Tools You've Been Waiting For

There are plenty of reasons to consider chatbots for inclusion in your customer acquisition and crm efforts. For one, they're an on-demand automation solution that allows users to self-identify and self-serve, improving your customer service experience while potentially delivering quality leads to your sales team. Read more about chatbots.

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The Four Key Technologies All Political Marketers Should Leverage



Elections are rarely won or lost in the voting booth anymore. Learn how to find the most receptive voters in your target population, and forge an initial connection that you can build on through your messaging strategy.

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Why You Should Create A Customer Journey Roadmap



We use a roadmap to illustrate the the customer's touchpoints and interactions with your brand. What does your customer's journey look like, and how can a roadmap help you understand the most effective ways to communicate with your customers?

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Customer Relationships: Don't Be Afraid to Get Up Close and Personalized



Whether you are looking to take a casual customer relationship to a deeper level, or want to maintain a trusted connection you've already established, chances are your business can benefit from adding personalization to its marketing strategy.

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eCommerce Audit & Assessment For Fashion Apparel Brand



What can you do to accelerate your current pace of growth? We recently partnered with a major fashion apparel brand who felt their acquisition and retention agency needs were met, but were seeking additional opportunities for accelerated growth.

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Don't Condemn Your Campaign Without A Test Run



Last year Google quietly rolled out Draft Campaigns, which enable us to create multiple alternate drafts of an AdWords campaign and run the resulting Experiments as A/B tests against the original. How can this opt-in beta feature be used to optimize new lead and customer acquisition? Read here to find out.

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How Do You Keep the Attention of Loyal Customers?


by David Shor (Google+)
Posted on April 22, 2016 in Customer Acquisition & Retention.

Just how valuable are customer loyalty programs to your retail success?

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Consumer Experiences Speak Louder Than Words


by David Shor (Google+)
Posted on April 17, 2016 in Customer Acquisition & Retention.

New research reveals that marketing mainstays like expert testimonials, media coverage, and even your own website barely factor into a consumer's brand evaluations.

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The Best Customer Data Is Already Yours


by David Shor (Google+)
Posted on April 15, 2016 in Customer Acquisition & Retention.

How can marketers find the right consumers and understand where and when to reach them? The answers may be at your fingertips.

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How to Leverage Actionable Ecommerce Marketing Initiatives from Your Customer Retention Rate


by Vincent Cevalte (Google+)
Posted on April 02, 2016 in Customer Acquisition & Retention.

Analyzing each customer’s shopping behavior though individualized metrics is the key to client retention. Discovering the Client Retention Rate should be the goal for all Ecommerce companies looking to increase business.

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Email: The Lead Generation Engine That Could ... And Still Can!


by Vincent Cevalte (Google+)
Posted on January 25, 2016 in Customer Acquisition & Retention.

Recent research suggests that more customers respond to email marketing efforts than you may expect.

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Are You Attending to Your Audience's Engagement Span?



How to win the attention of audiences in a very large and noisy crowd.

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Will A Google by Any Other Name Still Be Your Go-To Search Brand?


by David Shor (Google+)
Posted on January 11, 2016 in Customer Acquisition & Retention.

By now, we're sure you are well aware that Google has a brand new parent company, a new CEO, and a new corporate structure.

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The Fountain of Leads You May Be Forgetting to Pursue


by Jamie Stevenson (Google+)
Posted on January 11, 2016 in Customer Acquisition & Retention.

Just how important is quality lead generation to surviving in today's sales-oriented businesses?

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The 10 Unexpected Best Practices for Marketing Automation Tools


by Vincent Cevalte (Google+)
Posted on November 18, 2014 in Customer Acquisition & Retention.

Most companies are not taking full advantage of their marketing automation platform. While this is a commonly known fact, we’ve discovered at Prove that the best uses aren’t what you’d expect to find online.

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Top 5 Benefits that a Marketing Automation Platform Can Deliver


by Vincent Cevalte (Google+)
Posted on October 24, 2014 in Customer Acquisition & Retention.

Marketing automation platforms today are very hot topics for many companies. But what can they do for you?

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