CATEGORY: Digital Strategy & Business Consulting

Put Your Customer Relationships In A Personal Context


by Jodi Harris (Google+)
Posted on September 26, 2016 in Digital Strategy & Business Consulting.

Put Your Customer Relationships In A Personal Context

Hyper-connected systems have made consumers comfortable trading personal details for on-demand access to immersive brand relationships. The Internet of Things allows for a personalized interaction between brands and people, but if your brand wants to be invited into these life experiences, you must learn to play the contextual marketing game.

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Let Prove Help You Deliver On Your Agency's Full Potential


by David Shor (Google+)
Posted on July 18, 2016 in Digital Strategy & Business Consulting.

Marketing agencies often build their operations around a signature suite of services, but how are they able to offer other services for client growth and ultimately customer satisfaction? Learn how Prove works with agencies to offer cost-effective development, marketing automation, and other services.

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Guide To Choosing A Business Intelligence Platform



Gathering data is an important step to understanding your audience and customers, but it's even more important to consolidate and visualize that data to generate actionable insights. This is where a Business Intelligence platform can help – but which to choose? Download our comparison matrix and get Prove's professional opinion.

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Why Choose To Work With An Agency?



Why hire an agency for marketing initiatives when you already have a team in place? The short answer is that an agency can offer a diverse mix of expertise and ideas in a way that is more cost-effective to your business than hiring specialists internally. Here are some considerations to help you decide if working with an agency is a good idea:

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eCommerce Audit & Assessment For Fashion Apparel Brand



What can you do to accelerate your current pace of growth? We recently partnered with a major fashion apparel brand who felt their acquisition and retention agency needs were met, but were seeking additional opportunities for accelerated growth.

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Picture Your Products on Google's VIP Image List



Google's latest search advertising enhancements are aimed to help marketers find prominent product placement where online shoppers are searching. How can eCommerce companies take advantage of Google’s PLA updates? Read here to find out.

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Reinventing The Agency Wheel


by David Shor (Google+)
Posted on April 27, 2016 in Digital Strategy & Business Consulting.

The internet has revolutionized every aspect of marketing. How have agencies adapted to this shift in technology and best practices?

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The Power Of Advanced Financial Modeling



Learn how Prove uses Advanced Financial Modeling to understand the “shape” of our clients’ customer journey and conversion funnels, which allows us to execute our Growth Hacking approach to Ecommerce.

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Taking On Amazon In eCommerce Experiences


by David Shor (Google+)
Posted on April 03, 2016 in Digital Strategy & Business Consulting.

Retail giant Wal-Mart is stepping up its eCommerce game and reiterating its commitment to a smoother path between in-store and online shopping.

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Shoot For The Moon With Mobile Marketing



Google recently announced its latest "moonshot project": an experimental app-streaming feature that will enable Android users to access in-app content from a select handful of partner properties when they conduct mobile searches — even if they haven't downloaded the app where that content resides.

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RankBrain – What Does Google’s New Artificial Intelligence (AI) Mean For Search?


by Joy Go (Google+)
Posted on December 01, 2015 in Digital Strategy & Business Consulting, SEO/SEM.

RankBrain is a new AI system rolled out by Google Search to help make sense of queries never searched before. It’s a Machine Learning Technology, meaning it’s a type of artificial intelligence (AI) capable of learning over time.

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Getting Started with Online Contests, Sweepstakes and Giveaways


by Jamie Stevenson (Google+)
Posted on December 05, 2014 in Digital Strategy & Business Consulting.

Online contests expand your social media reach, offer opportunities for multi-channel engagement, and improve your relationship with your customers and your advocates.

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Five Steps to Building Your Dream Team



Genuine passion for what you do helps creates an environment for success. The five steps described in the article provide guidance for creating a Dream Team. Such a team is the optimal base for company success.

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