CATEGORY: Mobile Strategy & Development

Construct a Mobile-First Experience That's Designed to Deliver



Construct a Mobile-First Experience That's Designed to Deliver

Delivering on audience expectations means enabling consumers to engage with your business on their terms–whenever, wherever, and however they want to connect. Learn how to enhance your digital presence so that consumers know that your business is committed to their complete satisfaction.

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Does Your Mobile eCommerce Experience Fully Support Your Mobile eCustomers?



Most online retailers are well aware that they need to optimize their digital storefronts to serve the needs of mobile consumers. Despite having caught up with the need to produce a mobile-first shopping experience, many of these companies still exercise legacy thinking when it comes to providing optimal customer service on these devices.

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Picture Your Products on Google's VIP Image List



Google's latest search advertising enhancements are aimed to help marketers find prominent product placement where online shoppers are searching. How can eCommerce companies take advantage of Google’s PLA updates? Read here to find out.

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Can Facebook Paint Canvas as a Picture of Sustained Mobile Engagement?



Facebook's Canvas tool attempts to delight users and marketers with engaging and relevant rich-media content. How does it work, and does it work at all? Read here to find out.

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Why ECommerce Needs a Sound Mobile Strategy Now, More Than Ever


by Steve Smythe (Google+)
Posted on April 08, 2016 in Mobile Strategy & Development, Social Media.

Facebook hasn't given up on trying to crack the code for retail success. Having tested out a series of call-to-action ads last summer (similar to the in-ad "Buy" buttons that have been popping up on sites like Amazon and Pinterest), the company more recently announced that it is resurrecting its showroom-style in-page sales solution.

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Shoot For The Moon With Mobile Marketing



Google recently announced its latest "moonshot project": an experimental app-streaming feature that will enable Android users to access in-app content from a select handful of partner properties when they conduct mobile searches — even if they haven't downloaded the app where that content resides.

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Ask Correctly And You Shall Receive


by Matthew Poldberg (Google+)
Posted on January 25, 2016 in Mobile Strategy & Development.

Apple's latest iOS update introduces new features that have some marketers in a state of worry. Learn to adapt your marketing strategy to a more sophisticated and consumer-led sales environment.

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Black Friday Brawls Or Magical Mobile Experiences


by Steve Smythe (Google+)
Posted on December 17, 2015 in Analytics, Mobile Strategy & Development.

More consumers did their Black Friday online shopping on mobile than on desktop. Find out what it takes to provide an excellent shopping experience for your mobile customers.

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What Does it Mean to be “Mobile First”?


by David Shor (Google+)
Posted on September 14, 2015 in Mobile Strategy & Development.

Mobile First: Real Strategy or Just More Buzzwords?

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