CATEGORY: SEO/SEM

9 Things to Know for Better SEO


by Joy Go (Google+)
Posted on August 19, 2016 in SEO/SEM.

9 Things to Know for Better SEO

What's the difference between a business that consistently makes it into the top spots on search engine results pages (SERPs) and those that get stuck in relative obscurity on Page 2 or beyond? Here are some important considerations to keep in mind.

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Google Announces Big Changes To AdWords


by Matthew Poldberg (Google+)
Posted on June 07, 2016 in SEO/SEM.

Google recently announced some new and very important updates to the AdWords platform. It's no surprise to see an increased shift to mobile-friendliness and ease of use that benefits consumers and business owners alike.

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The ABC's Of PPC & SEO


by Joy Go (Google+)
Posted on June 01, 2016 in SEO/SEM.

When it comes to search, marketers are able to choose whether to focus efforts and budget on SEO or PPC campaigns to reach the top of the search engine results page (SERP). What if we told you that the best strategies use both tactics?

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What to Do When Search Engines Can't Rev Up Your Startup


by Matthew Poldberg (Google+)
Posted on May 11, 2016 in SEO/SEM.

There's a particular marketing question we're being asked more and more frequently: what happens when your product or service is in a category all its own — one that's so new, innovative, or forward-facing that there's little or no existing market interest for search engines to steer your way?

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SEO Best Practice: Increase Your Search Visibility Naturally & Effectively


by Joy Go (Google+)
Posted on May 03, 2016 in SEO/SEM.

Google's Penguin algorithm update rocked the entire SEO industry, as black hat link building tactics were suddenly outdated in favor of quality references and content. What are today's best SEO practices and how does Prove employ them? Read to find out.

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Picture Your Products on Google's VIP Image List



Google's latest search advertising enhancements are aimed to help marketers find prominent product placement where online shoppers are searching. How can eCommerce companies take advantage of Google’s PLA updates? Read here to find out.

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Don't Condemn Your Campaign Without A Test Run



Last year Google quietly rolled out Draft Campaigns, which enable us to create multiple alternate drafts of an AdWords campaign and run the resulting Experiments as A/B tests against the original. How can this opt-in beta feature be used to optimize new lead and customer acquisition? Read here to find out.

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What’s a Google AMP?


by Joy Go (Google+)
Posted on February 28, 2016 in SEO/SEM.

Google Accelerated Mobile Pages have significant implications for the mobile search landscape. Here are the AMP basics that every marketer should know.

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Why Do Marketers Continue to Create Ineffective Content?


by Joy Go (Google+)
Posted on January 18, 2016 in Content Marketing, SEO/SEM.

How to make your content marketing efforts work for your audience and your business goals.

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RankBrain – What Does Google’s New Artificial Intelligence (AI) Mean For Search?


by Joy Go (Google+)
Posted on December 01, 2015 in Digital Strategy & Business Consulting, SEO/SEM.

RankBrain is a new AI system rolled out by Google Search to help make sense of queries never searched before. It’s a Machine Learning Technology, meaning it’s a type of artificial intelligence (AI) capable of learning over time.

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What is the Google Phantom and Phantom 2 Update?


by Joy Go (Google+)
Posted on July 31, 2015 in SEO/SEM.

Why is it called the Phantom Update? It is called Phantom because its first release in May 2013, there were major ranking and search result fluctuations but Google said it had nothing to announce.

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