With mobile-use quickly on the rise, Facebook responded by introducing Canvas ads in February 2016. Canvas is an engaging, content-rich ad format designed for mobile devices that supports text, image, video, CTA buttons and offers the ability to scroll, tilt, swipe and zoom.
Canvas allows brands to tell an interactive story, whether the goal is to showcase products or educate consumers about the brand. Canvas ads can be created in an easy-to-use, drag-and-drop format and cost no more than other Facebook ad formats. Users can explore ad features with a rich, interactive, full-screen experience, fast load times, and even purchase products without ever leaving Facebook.
These Canvas ads were previously available only as sponsored post, but this week Facebook announced that they will begin rolling out Canvas for organic page posts over the coming weeks. Businesses will then be able to build Canvases from publishing tools and attach them to organic page posts, allowing them to build content-rich experiences for their audiences.
What's Prove's Conclusion?
We'd love to build a successful Facebook strategy for your business, with highly targeted, engaging content to attract the consumers you're looking for.
Let us show you how paid and organic social media can be used to help you find new leads and sales from audiences with a high interest in your product or business. Let’s talk!
Prove is a new kind of customer acquisition, retention, technology and analytics agency. We are redefining the way marketing works, by having a single-minded focus on results. Our approach minimizes marketing risk and maximizes short-term and long-term results through a disciplined process. Our philosophy is to leverage the power of Mass Personalization to increase ROI while reducing marketing costs.
We call it Acqretention™, the process of converting an anonymous audience that is always just a click away from the competition into Connected Prospects. In this way, we support direct response results, but we retain the engagement of prospective customers who are earlier in the buying cycle.
Our approach involves a framework that ensures marketing success we call Little Bets. We get into market quickly and generate learnings through extensive testing, then go big with the winning ideas, messages, offers, channels and technologies. We'd like to do that for you.
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