The Phantom Update is also called the Quality Update. The dates to note are:
May 3, 2015 – Phantom 2 Update
July 14, 2015 –Phantom Tremor
May 9, 2013 – Phantom Update
July 17, 2015 – Panda 4.2 Update
Why is it called the Phantom Update?
It is called Phantom because with its first release in May 2013, there were major ranking and search result fluctuations but Google said it had nothing to announce. (See: https://www.seroundtable.com/google-update-now-16762.html). Matt Cutts tweeted that it was neither a Penguin nor Panda update and that Google makes “over 500 changes to its algorithm per year so there will always be fluctuations in our rankings.”
Thus, it’s called Phantom. It is a core algorithm change impacting and rewarding quality signals. It will also follow a slow rollout versus a push rollout.
What are the quality signals?
How is Phantom different from Panda?
What does Panda penalize?
1. Bad Content
2. Bad User Signals
3. Bad Usability
4. Low Trustworthiness
Proving trustworthiness leads to users recognizing your brand–even to a degree at which they’d click on your snippets just because they see your domain under the title.
Trustworthiness plays an important role on several touch points and starts early in the customer journey:
5. Over Optimization
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