What is Content Marketing? The Content Marketing Institute defines it as “a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.” http://contentmarketinginstitute.com/what-is-content-marketing/
Smart marketers know that traditional marketing is becoming less effective as a viable strategy in making the connection with a consumer that is needed to interact with a consumer, influence, change and enhance that consumer’s behavior with your brand and product.
In order to execute a content marketing methodology that will deliver the ROI you need, generating a Content Marketing Framework is absolutely a necessity and the base required to a winning content marketing execution.
Here are 9 steps to help you define, develop and plan your content marketing strategy effectively based on a killer Content Marketing Framework built before generating and distributing one piece of content.
Remember, marketing in digital is impossible without great content. Also, remember, that the “customer is in charge.” If you keep these two facts in mind when dreaming up content and campaigns, you and your team will achieve every one of your content goals.
Prove is a new kind of customer acquisition, retention, technology and analytics agency. We are redefining the way marketing works, by having a single-minded focus on results. Our approach minimizes marketing risk and maximizes short-term and long-term results through a disciplined process. Our philosophy is to leverage the power of Mass Personalization to increase ROI while reducing marketing costs.
We call it Acqretention™, the process of converting an anonymous audience that is always just a click away from the competition into Connected Prospects. In this way, we support direct response results, but we retain the engagement of prospective customers who are earlier in the buying cycle.
Our approach involves a framework that ensures marketing success we call Little Bets. We get into market quickly and generate learnings through extensive testing, then go big with the winning ideas, messages, offers, channels and technologies. We'd like to do that for you.
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