Any Meeting /

Analytics, Content, Digital Strategy, IA/UXD

Any Meeting

 

Challenge

Increase the number of conversions for the paid memberships.

Any Meeting had paid memberships representing 1% of total membership. The goal was to reach 3% in paid memberships and do it quickly.

 

Approach

We executed a landing page optimization and a revenue optimization over a period of 3 months. We used more than 5 levels of A/B testing of home page elements over 3 months. We also created a landing page environment with dynamic URLs to test each variation. And with conversion and revenue track we reported on our efforts.

 

Results

In just 3 months we managed to exceed client expectations.

  • Increased revenue 300% through multivariate testing
  • Increased paid membership conversions by 300%
  • Increased free membership conversions by 400-500%

 


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