Ecomom /

Analytics, CRM, Digital Strategy, IA/UXD, SEO/SEM

Ecomom

 

Challenge

Ecomom.com needed to increase conversion rates to deliver strong cohort analytical results during their fundraising period.

 

Approach

Identified specific opportunities for traffic growth to significantly increase conversions. Traffic growth opportunities included paid search, organic search, affiliate marketing, email list, product listing ads and various partnerships. To grow the email list we specifically focused on social media acquisition strategies including contests/sweepstakes and special offers for new subscribers. To capitalize on traffic increase efforts, we optimized the customer journey with a better shopping experience including a product recommendations filter and a new points and rewards program.

 

Results

Our efforts significantly grew the company and positioned it for ongoing success.

  • Increased revenue from 2000% per month in just 11 months
  • Grew the company 800%
  • Helped the company get funded by Tony Hsieh (founder of Zappos) and a group of senior investors.

 


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