Ecomom.com needed to increase conversion rates to deliver strong cohort analytical results during their fundraising period.
Identified specific opportunities for traffic growth to significantly increase conversions. Traffic growth opportunities included paid search, organic search, affiliate marketing, email list, product listing ads and various partnerships. To grow the email list we specifically focused on social media acquisition strategies including contests/sweepstakes and special offers for new subscribers. To capitalize on traffic increase efforts, we optimized the customer journey with a better shopping experience including a product recommendations filter and a new points and rewards program.
Our efforts significantly grew the company and positioned it for ongoing success.
Let's get started