Essia Health – Digital Strategy for Lead Acquisition /

DIGITAL STRATEGY / LEAD ACQUISITION / PAID MEDIA / SEM

Essia Health – Digital Strategy for Lead Acquisition

 

“We engaged Prove to lead the strategy and broad development of Essia Health’s digital presence to drive online conversion and optimization of the acquisition funnel. Prove’s approach was based off robust channel modelling and testing to optimize all aspects of digital spend.”

– Brendan McClure, Essia Health, CMO

Challenge:

Essia’s primary challenge as a new company was to acquire new clients through digital acquisition efforts. In order to do that, their marketing efforts needed to increase new lead volume and digital lead conversions dramatically in order to achieve their acquisition goals.

Essia Health is a growing healthcare services and consulting firm providing scribe services to doctors and medical specialists. They work with medical clinics, centers and hospitals who require ICD-10 and IMR implementation consulting and ongoing support.

 

Approach:

Our first step was to begin with an analytics “deep dive to identify the most effective channels to earn new leads quickly. Based our findings and insights we were able to generate an acquisition strategy focusing on the following core services:

  • Paid Search
  • SEO/SEM
  • Analytics/Metrics
  • ReMarketing campaigns
  • Landing page testing and optimization
  • Monthly optimizations based on continuous learnings


Results:

We were able to generate high-qualified leads to the sales team, and our strategies grew SQLs by 500%+ in 12 months and contributed significantly to Essia’s growth through the year.

 


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