Fidelity Life /

Media, SEO/SEM, Social

Fidelity Life

 

Challenge

Fidelity Life's media plan had been proven unsuccessful as they were spending money on low converting leads that essentially burnt out their agents. They needed to develop a complete digital marketing and media strategy.

 

Approach

Develop a high performance multichannel media program to reduce dependence on lead purchasing. We developed profiles of best customer targets and implemented paid and organic search, media, display and paid social media initiatives. 

 

Results

The company had the best year to date for their digital efforts.

  • Dependency on paid leads was reduced by 50% in 3 months
  • Met annual marketing goals in just 4 months

 


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