Janska /

CRM, Digital Strategy, SEO/SEM, Web

Janska

 

Challenge

Janska's brick-and-mortor retail sales were performing much better than their newly launched online store. Their online efforts in social media and paid search were not delivering the type of lift they needed or expected.


Approach

We identified the "obstacles to conversion" through a data-driven process involving media testing followed by user interface updates and re-testing. Using a combination of search engine management and SEO tactics with paid search and display retargeting, we were able to increase Janska's online sales and brand perception.


Added Bronto email system

  • ​Greater crm capabilities
  • Added flexibility and data for new customer acquisition, activation, and retention


​New website updates for greater visitor engagement

  • ​Detailed-product copy and descriptions
  • Product-focused landing pages for SEM value
  • Updates to product cataglog
  • Additional features such as "zoom photos"


Results

  • ROI improved more than150% in 4 months
  • 170.83% increase in purchases
  • 134.83% increase in conversions

 


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