Monoprice | Comparison Shopping Engine /

PPC / SEM

Monoprice | Comparison Shopping Engine

 

"The Prove team has been tremendously helpful to Monoprice in not only increasing our marketing effectiveness, but also in helping us identify and address the pain points in our business. They have been instrumental in helping us execute a number of key UX and online marketing projects, thus increasing our potential for attracting new customers and driving more revenue. We are grateful for our strong working relationship with Prove." 

– Luke Grant, VP of Marketing, Monoprice

Challenge

Expand search footprint into Comparison Shopping Engines to profitably capture users outside of traditional PPC funnels. Monoprice had mastered every other paid channel so in order to go after more potential customers they needed to expand into Comparison Shopping Engines.

 

Approach

Prove setup Monoprice catalog on multiple CSEs via ChannelAdvisor and optimized feed data for each CSE using rules to organize and present content. We tested 4 different CSEs and optimized the top-performers based on ROAS/ROI and ultimately killed the lowest performer.

 

Results

  • Established 3 valuable CSEs
  • Continued our optimization efforts to stabilize and increase the ROI and refine the Monoprice catalog on each CSE
  • After CSE stabilization the CSEs generated a 4.5 ROI for an approximate revenue increase of $1 million per year

 


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