Monoprice – Digital Strategy & Analytics /

DIGITAL STRATEGY / ANALYTICS

Monoprice – Digital Strategy & Analytics

 

"The Prove team has been tremendously helpful to Monoprice in not only increasing our marketing effectiveness, but also in helping us identify and address the pain points in our business. They have been instrumental in helping us execute a number of key UX and online marketing projects, thus increasing our potential for attracting new customers and driving more revenue. We are grateful for our strong working relationship with Prove." 

– Luke Grant, VP of Marketing, Monoprice

Challenge:

Improve Conversion Rate to Increase Sales by 400%. Monoprice wanted to grow to $0.5 billion in annual sales from $125 million yet their current conversion rates were declining, as shoppers demanded a better experience.

Because internal staffing was lean at Monoprice, they lacked significant expertise to execute the due diligence and recommendations required to improve results.

Approach:

We decided to begin with an analytics “deep dive” and we identified shortcomings in the following areas:

  • No content management or landing page CMS
  • Poor site search experience
  • Poor shopping cart and checkout experience
  • Weak SEO results; underutilized SEM opportunity

Results:

We identified revenue growth opportunities valued between $65 and $90 million through the next year by:

  • Fast-tracking UX improvement
  • Optimizing product landing pages
  • Optimizing SEO / SEM and identifying new SEO and SEM opportunities
  • Singling out email campaign opportunities

 


<< Return to Case Studies

Contact Us Today

Let's get started

 

Our Physical Address
Prove LA
12910 Culver Blvd, Suite D
Los Angeles, CA 90066
P: 310-737-8600
Prove Seattle
500 E. Pike St, 2nd Floor
Seattle, WA 98122
P: 877-507-0696
Prove Dallas
2508 Highlander Way
Carrollton, TX 75006
Subscribe to the Latest News