New Customer Acquisition for Greentique Hotels /

Pay-per-click Media

New Customer Acquisition for Greentique Hotels

 

Greentique Hotels is a luxury hotel chain in Costa Rica and a leader in sustainable tourism and hospitality.

Challenge

Greentique's entire new-customer acquisition was done through tour operators, and the hotel chain sought to take control of their future by developing their own sources of customer acquisition, and at a lower cost than online travel agencies (OTAs).

 

Approach

Prove ran test campaigns in Google AdWords, targeting specific user mindsets with ad copy and landing pages designed to prove that customers can be acquired at a lower cost than OTAs.

This process entailed:

  • Keyword List Creation
  • Campaign Settings (search, targeted, etc.)
  • Geotargets
  • Targeted Ad Group
  • Ad Copy Recommendations
  • Landing Page UX Recommendations
  • ROAS Daily Optimization Approach
  • Call Tracking and Recording
  • Full Metrics Tracking and Reporting
  • CRM Synchronization with their Sales Team

 

Results

  • We were able to prove that Greentique could acquire new customers at an acquisition cost of roughly 25% of revenue – 5-10% lower than OTAs
  • ROAS of 4X
  • Identified scalable campaigns to further decrease acquisition cost as a percentage of revenue
  • Used insights from audience onsite traffic to modify website and landing page UX and increase conversion rates

 


<< Return to Case Studies

Contact Us Today

Let's get started

 

Our Physical Address
Prove LA
12910 Culver Blvd, Suite D
Los Angeles, CA 90066
P: 310-737-8600
Prove Seattle
500 E. Pike St, 2nd Floor
Seattle, WA 98122
P: 877-507-0696
Prove Dallas
2508 Highlander Way
Carrollton, TX 75006
Subscribe to the Latest News