Quixote – SEO /

SEO

Quixote – SEO

 

Challenge:

Quixote Studios’ web presence did not reflect the company’s status as a Hollywood production industry leader. They were not appearing in search results for many of their main products, and their overall website traffic volume was low.


Approach:

Evaluate their website and product offerings to find key areas for improvement. Create a content plan for improved search engine indexing and increase keyword rankings. Leverage the website as a lead generation tool for users who are new to the Quixote brand.


Results:

Within 6 months we increased traffic to the website by 50%. We also doubled exposure to search engines by increasing the number of keywords that Quixote ranks for 100% in just 4 months by executing the following initiatives:

  • Fixed technical on-site problems to streamline search engine indexing
  • Identified keywords likely to be most effective in raising pagerank
  • Combined paid search efforts to ensure presence on all relevant searches
  • Developed on-site content highlighting all Quixote’s various departments
  • Reached out to industry and local area blogs to place offsite content and generate inbound links
  • Implemented phone tracking to trace leads back to SEO initiatives

 


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