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Data Analysis

How Can You Know Which Efforts Work Better Than Others?

A side-by-side comparison test is the best way to measure the effect of one variable against another. Prove takes complete advantage of split-testing capabilities offered by Google Experiments to test

  • Website designs and UX
  • Effects of color on CTA and conversion
  • Copy and content in ads
  • And more

Testing-experimentation-1

We Use A/B Test Approach To Recommend Onsite Improvements & Updates

Google Experiments allows us to split test different homepage designs and copy to see which one is more engaging, or which one leads to more conversions and sales for your business.

Are you concerned that the more visitors should be adding items to a cart from a product page on your website? The difference between a 5% conversion rate and 10% conversion rate could be as simple as changing the color or placement of a checkout button. These are the findings that we look for.


How does this work?

  1. First we integrate Google Experiments to discovers which key website components work best to sell your products and services online
  2. We then design a test and automate split-test winners of each goal by each page in the test.Is the page meant to earn new leads or sell one product? We will help you create product pages that work as they’re intended to, in the most efficient ways possible.
  3. Finally, we’re able to generate more revenue per dollar spent by optimizing the path users take to purchase your products

Split tests with Google experiments work wonderfully with product pages on eCommerce sites, but they’re also great for lead generation, B2B, and content websites.


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James Dupre

James’ roots in performance-based marketing come to life here at Prove, where he works closely with each member of the Accounts team to find growth opportunities across all channels. What can in-depth analysis reveal about your customers and your business? Complete the form below to find out.