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Optimization Center of Excellence

We Improve KPIs with Constant Optimization

Do you want more customers, better-qualified customers, more sales, faster sales, better ROI on marketing spend?

Companies hire us because they are spending thousands of dollars on digital marketing but are not getting the expected sales and ROI. So we built the Optimization Center of Excellence. Our charter is to analyze all marketing channels, media spend, marketing messaging, landing pages and customer path to conversion and improve all metrics.

  • Acquisition and Retention Strategy Optimization
  • Sales Funnel Optimization
  • Behavior Flow Analysis
  • Cohort Analysis
  • Ad Optimization
  • Landing Page Optimization
  • Message Matching Optimization
  • Customer Journey Optimization
  • Analytics Optimization
  • Marketing Automation Recommendation and Optimization
  • Technology and Data Optimization


More Prove Services


Steve Smythe

Steve is the leader of Prove’s Optimization Center of Excellence. Have your marketing efforts and results started to stagnate? Ask us how to boost them.


We closely monitored Decorist’s paid search and social media efforts for six months to maximize the return on their media budget.