Local SEO is the optimization of your website to be found in a specific geographical region instead of "just" the entire World Wide Web. For example, if you ran a pizza restaurant in Los Angeles, you’re not looking to ship pizza to customers around the world, you’re just looking to sell pizza to people who are within reach. Although targeting a specific geographical area has a lower search volume, local SEO efforts reach an audience who are more likely to purchase your goods or services because of their proximity to your business location.
Locations on Meta Tags and Website Content
Communicating to searchers and Google that you are a local business is important. Including your service locations within your content, title tags, meta descriptions are one of the basic steps, as well as making sure your address and local phone numbers are on every page of your site (header or footer).
Having unique pages for each product and service you offer is beneficial, especially when optimizing each page for the corresponding service. If providing services in multiple locations, having individual pages for each location brings more visibility to every location.
Directory Submissions and N.A.P Consistency
Submitting your business information to local directories is another great way to give your local business visibility. How many times have you found yourself looking up restaurants on your smartphone or on Yelp for restaurant reviews?
The most important thing to keep in mind when submitting to local directories is that your business information is identical across all directories and categorized correctly. Having missing or inaccurate information will hurt your local rankings. N.A.P is a good acronym to keep in mind when submitting to local directories. N.A.P stands for:
All these attributes need to match across the top local directories:
Directory aggregating and directory submission sites, such as Moz Local and Yext, are used to achieve this consistency.
How Social Media Can Help Boost Your Local SEO
Social media is one of the most accessible channels for connecting with your clients and patrons. Social media engagement is one of the many SEO signals in Google’s search algorithm. It indicates that a site/business is relevant to the community and therefore may be of more interest than others who have less buzz generated about them.
In conclusion, whether you’re a new or an existing business, all local businesses can benefit from employing Local SEO strategies. Consumers are moving towards a very mobile environment; turning to their mobile phones to help them find products and/or services they need in their local area. When they do, you want to be right in front of their searches.