Onsite optimization is the process of various SEO efforts made on the pages of a website. It involves the production of high quality of content, performing keyword research relevant to the content being offered, updating the website’s usability, overall navigability and user-friendliness. The way a website is coded/developed plays a major role in search engine optimization. The role of technical SEO is to ensure that the search engine bots are able to crawl and index your website for the appropriate content it is being optimized for.
A website’s visibility to search engines is largely dependent on the content found on your website. Search engines don’t see websites the way people do. Search engine bots have to make sense of web content based on title tags, header tags, image texts and keywords placed through out the website to determine what each page is about and how to rank it on the search engine results page (SERP). Therefore it’s crucial to perform Keyword Research to determine which keywords are most appropriate for every page on a website.
How to Optimize On-Page SEO Attributes
All web pages have fundamental attributes that search engines use to understand what a web page is about.
- Title Tag – The title of your web page is what people see first when searching for your content. Therefore it’s very important that the title tag properly targets your keyword. This means having your targeted keyword near the beginning of the title and making sure that the character count is within 512 pixels or roughly 62 characters so that it’s completely legible from the search engine results page.
- Meta Description – Think of the meta description as a synopsis of your web page. It should be an accurate summary of your web page content with all your targeted keywords embedded within the description. The meta description is the 2-line description found under your title tag in the search engine results page. The description should be under 910 pixels or 162 characters and should elicit a click from a user.
- Headers – Every page, without exception should have at least 1 heading. These are your h1, h2, h3 up to h6. There are no h2-h6 without an h1. The h1 should be concise and consistent with the <title> tag, and both should describe the page concisely.
- URLs – Best practices suggest that URLs should make sense to your visitors and contain your targeted keywords. A proper URL architecture can help users make sense of where they are on any given page of a website, and can contribute to a more friendly and easy to use user experience. URLs that are legible to users instead of alphanumeric characters is also preferred for SEO. The merit lies in the fact that if it benefits the users, it is a good SEO factor.
- On-Page Text – Onsite content is crucial for human visitors and to search engine crawlers. The on-page text provides value to your visitors while search engines will crawl on-page text to understand what the page/website is about and to index the text for relevant searches.
- Alt Image Attributes – Search engines can’t see pictures like people do. That’s why they need alt-texts and image titles to understand what an image in displaying. Including target keywords in the image tag and image title is also good for image search results.
- Internal Links – Including internal links within your website is not only helpful for transferring internal link juice but is also a useful tool for visitors to navigate through content on your site, promoting longer time spent on the site.
On-site optimization is the foundation for good SEO. These attributes alone won’t give you the edge you need to rank at the top of Google, but collectively they can make quite an impact. Consult one of our Prove SEO experts to learn how we can put your business on page one of Google search.
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