Delivering on audience expectations means enabling consumers to engage with your business on their terms–whenever, wherever, and however they want to connect. Learn how to enhance your digital presence so that consumers know that your business is committed to their complete satisfaction.
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If your business buys video ads on Facebook, we hope you've taken note of the social network's recent mea culpa about a faulty metric that may have vastly overestimated average viewing time on the platform. Read our analysis on how minor miscalculations like these could lead to costly marketing decisions, and see what we recommend doing to protect
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Hyper-connected systems have made consumers comfortable trading personal details for on-demand access to immersive brand relationships. The Internet of Things allows for a personalized interaction between brands and people, but if your brand wants to be invited into these life experiences, you must learn to play the contextual marketing game.
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Gone are the days of simple web advertising–the modern digital realm is abound with paid opportunities offering plenty of ways to maximize the impact of your brand’s message while minimizing your costs. But where do the best opportunities lie? Here are some of the top ways you can put paid support behind your business, online.
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There are plenty of reasons to consider chatbots for inclusion in your customer acquisition and crm efforts. For one, they're an on-demand automation solution that allows users to self-identify and self-serve, improving your customer service experience while potentially delivering quality leads to your sales team. Read more about chatbots.
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What's the difference between a business that consistently makes it into the top spots on search engine results pages (SERPs) and those that get stuck in relative obscurity on Page 2 or beyond? Here are some important considerations to keep in mind.
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Consumers are no longer just passively viewing your media, they’re commenting, co-creating, and sharing to communicate within their own social circles. How can your brand start a visual conversation that will get their attention?
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Elections are rarely won or lost in the voting booth anymore. Learn how to find the most receptive voters in your target population, and forge an initial connection that you can build on through your messaging strategy.
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Marketing agencies often build their operations around a signature suite of services, but how are they able to offer other services for client growth and ultimately customer satisfaction? Learn how Prove works with agencies to offer cost-effective development, marketing automation, and other services.
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Gathering data is an important step to understanding your audience and customers, but it's even more important to consolidate and visualize that data to generate actionable insights. This is where a Business Intelligence platform can help – but which to choose? Download our comparison matrix and get Prove's professional opinion.
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We use a roadmap to illustrate the the customer's touchpoints and interactions with your brand. What does your customer's journey look like, and how can a roadmap help you understand the most effective ways to communicate with your customers?
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With air travel having become such an evenly matched marketplace, the level of customer service you provide can make or break the public's perception of your brand's value.
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Why hire an agency for marketing initiatives when you already have a team in place? The short answer is that an agency can offer a diverse mix of expertise and ideas in a way that is more cost-effective to your business than hiring specialists internally. Here are some considerations to help you decide if working with an agency is a good idea:
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Whether you are looking to take a casual customer relationship to a deeper level, or want to maintain a trusted connection you've already established, chances are your business can benefit from adding personalization to its marketing strategy.
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Businesses on Facebook will soon be able to add Facebook canvases to their organic posts. Canvases, which offer a creative combination of image, text, video, and CTA buttons, were previously available only as sponsored post content.
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Google recently announced some new and very important updates to the AdWords platform. It's no surprise to see an increased shift to mobile-friendliness and ease of use that benefits consumers and business owners alike.
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Facebook just upped the stakes in the lucrative native advertising game. But what can you do to make sure the engagement odds are tilted in your brand's favor?
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Most online retailers are well aware that they need to optimize their digital storefronts to serve the needs of mobile consumers. Despite having caught up with the need to produce a mobile-first shopping experience, many of these companies still exercise legacy thinking when it comes to providing optimal customer service on these devices.
Read MoreWhen it comes to search, marketers are able to choose whether to focus efforts and budget on SEO or PPC campaigns to reach the top of the search engine results page (SERP). What if we told you that the best strategies use both tactics?
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How will Facebook respond as consumer use shifts from desktop to mobile? More important, how will advertisers react?
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What can you do to accelerate your current pace of growth? We recently partnered with a major fashion apparel brand who felt their acquisition and retention agency needs were met, but were seeking additional opportunities for accelerated growth.
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There's a particular marketing question we're being asked more and more frequently: what happens when your product or service is in a category all its own — one that's so new, innovative, or forward-facing that there's little or no existing market interest for search engines to steer your way?
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Is your organization struggling to perfect the digital customer experience? A recent study indicates that a lack of customer focus is the number one reason why health-marketing efforts do not succeed.
Read MoreGoogle's Penguin algorithm update rocked the entire SEO industry, as black hat link building tactics were suddenly outdated in favor of quality references and content. What are today's best SEO practices and how does Prove employ them? Read to find out.
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Google's latest search advertising enhancements are aimed to help marketers find prominent product placement where online shoppers are searching. How can eCommerce companies take advantage of Google’s PLA updates? Read here to find out.
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Last year Google quietly rolled out Draft Campaigns, which enable us to create multiple alternate drafts of an AdWords campaign and run the resulting Experiments as A/B tests against the original. How can this opt-in beta feature be used to optimize new lead and customer acquisition? Read here to find out.
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Facebook's Canvas tool attempts to delight users and marketers with engaging and relevant rich-media content. How does it work, and does it work at all? Read here to find out.
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The internet has revolutionized every aspect of marketing. How have agencies adapted to this shift in technology and best practices?
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Learn how Prove uses Advanced Financial Modeling to understand the “shape” of our clients’ customer journey and conversion funnels, which allows us to execute our Growth Hacking approach to Ecommerce.
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Just how valuable are customer loyalty programs to your retail success?
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New research reveals that marketing mainstays like expert testimonials, media coverage, and even your own website barely factor into a consumer's brand evaluations.
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How can marketers find the right consumers and understand where and when to reach them? The answers may be at your fingertips.
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Facebook hasn't given up on trying to crack the code for retail success. Having tested out a series of call-to-action ads last summer (similar to the in-ad "Buy" buttons that have been popping up on sites like Amazon and Pinterest), the company more recently announced that it is resurrecting its showroom-style in-page sales solution.
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Retail giant Wal-Mart is stepping up its eCommerce game and reiterating its commitment to a smoother path between in-store and online shopping.
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Analyzing each customer’s shopping behavior though individualized metrics is the key to client retention. Discovering the Client Retention Rate should be the goal for all Ecommerce companies looking to increase business.
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Google recently announced its latest "moonshot project": an experimental app-streaming feature that will enable Android users to access in-app content from a select handful of partner properties when they conduct mobile searches — even if they haven't downloaded the app where that content resides.
Read MoreGoogle Accelerated Mobile Pages have significant implications for the mobile search landscape. Here are the AMP basics that every marketer should know.
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Recent research suggests that more customers respond to email marketing efforts than you may expect.
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Apple's latest iOS update introduces new features that have some marketers in a state of worry. Learn to adapt your marketing strategy to a more sophisticated and consumer-led sales environment.
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How to win the attention of audiences in a very large and noisy crowd.
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How to make your content marketing efforts work for your audience and your business goals.
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Facebook Global Business Solutions has just announced some exciting enhancements to the Conversion Lift Measurement program it unveiled earlier this year.
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Content marketing is a hot buzzword, and one of the most popular emerging trends in marketing — particularly for B2B businesses.
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By now, we're sure you are well aware that Google has a brand new parent company, a new CEO, and a new corporate structure.
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Just how important is quality lead generation to surviving in today's sales-oriented businesses?
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More consumers did their Black Friday online shopping on mobile than on desktop. Find out what it takes to provide an excellent shopping experience for your mobile customers.
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One of the most effective tools for online marketing is an eCRM strategy. We’ve outlined 6 tips to help you make the most of your automated marketing platform investment and get maximum results for your efforts.
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RankBrain is a new AI system rolled out by Google Search to help make sense of queries never searched before. It’s a Machine Learning Technology, meaning it’s a type of artificial intelligence (AI) capable of learning over time.
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How does a marketer keep up marketing acquisition and retention strategies across multiple channels across multiple segments and various points of the consumer journey?
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If you’re spending the advertising money to drive traffic to a landing page, you need to not only have a watertight landing page that's properly designed but a clear intention of what you want your user to do when they get to the page.
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Mobile First: Real Strategy or Just More Buzzwords?
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In the past few weeks, both Chrome and Firefox announced that they would no longer support Flash based elements on their browsers.
Read MoreWhy is it called the Phantom Update? It is called Phantom because its first release in May 2013, there were major ranking and search result fluctuations but Google said it had nothing to announce.
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Online contests expand your social media reach, offer opportunities for multi-channel engagement, and improve your relationship with your customers and your advocates.
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Most companies are not taking full advantage of their marketing automation platform. While this is a commonly known fact, we’ve discovered at Prove that the best uses aren’t what you’d expect to find online.
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Finally out of Beta! Instagram has finally released Hyperlapse to the general public and the results are stunning.
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Marketing automation platforms today are very hot topics for many companies. But what can they do for you?
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Any Twitter user can now access basic Analytics for their own account through a simple dashboard on Twitter’s website. This feature was once reserved for advertisers and Verified accounts, but has now been rolled out to the Public.
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Genuine passion for what you do helps creates an environment for success. The five steps described in the article provide guidance for creating a Dream Team. Such a team is the optimal base for company success.
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A strong content marketing based framework is essential in today’s non-traditional field. Targeting individual consumers using content that is relevant to their specific needs, marketing becomes a personalized experience. The following nine steps act as a guide to the content marketing world.
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