A little loyalty can go a long way. Consider the case of video game retailer GameStop, whose PowerUp Rewards loyalty program recently celebrated its fiveyear anniversary:
According to an article on MediaPosts's Email Marketing Daily, GameStop's program has accrued 32 million members, who account for nearly 75% of the company's sales and spent just under an estimated $7 billion in 2014. That's the kind of marketing success a company can bank on.
Considering the costs associated with acquiring and converting new prospects, loyalty programs represent a remarkable opportunity to reward your customers with offers that are tailored to their personal interests — like product discounts, promotional gear, and access to exclusive events. Even more importantly, these programs can be combined with email marketing to create a powerful and costeffective way to foster ongoing engagement while driving increased sales.
How powerful? Data from 500Friends shows that loyaltypowered emails can increase ROI by more than 50% when compared to regular promotional content. Moreover, a BlueHornet study found that 98% of consumers said they were influenced by a marketing email to make a purchase.
Of course, not every business will find success with loyalty programs, or email marketing, or any popular marketing technique, no matter what it's potential. That's why we at Prove custom build every solution we provide for our clients, based on our analysis of each company's unique brand value, audience insights, and strategic goals. We develop a specific matrix that can be executed across all the digital channels that make sense, and then continue to adjust those blueprints for optimal success.
Could a loyalty program be the right path to increased customer engagement and better ROI for your business? We would be happy to help you find the answer to that question — and any others you might have.