Does Optimization Really Pay Off?
A website is more than a static brochure. The most effective marketers - the ones who truly leverage the power of the web to drive leads and sales - are constantly testing, evolving, and improving their website to make it as efficient as possible. But is it really worth it?
That test-and-optimize cycle can mean a lot of things! Check out our infographic for some insight into just a few of the parts of a website that need constant monitoring and updating - and how the time investment in making those updates pays off.