The Challenge

Essia Health needed a more robust website that would serve as the center of all digital marketing efforts. The firm’s current website was a basic brochure that needed to be responsive, highlight services and most importantly generate online leads for their sales team.
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Created Website To Generate Qualified Leads from All User Types

Essia Health was a growing healthcare services and consulting firm providing scribe services to doctors and medical specialists. They worked with medical clinics, centers and hospitals who require ICD-10 and IMR implementation consulting and ongoing support. Their new website needed to be able to speak to all of these unique audiences.

Website Build

IA, UX, Web Design, Development

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The Prove Approach

Use Strategy and Data to Develop Website Requirements

After interviewing Essia's key stakeholders we created a 360-view of the required functions and goals of the new website as their digital acquisition channel. The website was to redefine Essia Health’s digital presence to support all digital marketing efforts to drive leads and conversions.

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  • Defined audience mindsets in advance

    Developed a detailed customer journey matrix that identified the mindset and pain points of each user type

  • User experience design

    Based on those pain points, created a user experience where content was easily navigable and communicated a story to the user

  • New brand design

    Updated Essia's outdated brochure-style branding with something clean and contemporary

  • Lead generation forms

    Built out forms and the technology to test and optimize fields and features to improve conversion rates

  • Responsive website development

    Built a site that worked for both desktop and mobile screens to make browsing easy on any device

  • Onsite SEO

    Ensured that the site would generate organic traffic by implementing on-site SEO strategies

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Sample lead generation display ad
The Results

Attracted and guided better qualified traffic to increase lead volume

Combining cutting edge lead generation tactics with a high-performing website resulted in huge gains for Essia.

Increased Sales Qualified Leads

  • Increased sales qualified leads by 500% in 12 months
  • Helped Essia demonstrate success, ultimately leading to their acquisition by the industry leader, Scribe America

Ready to increase your high quality traffic?

Talk to Prove about updating your website to get the most from it.