Created Website To Generate Qualified Leads from All User Types
Essia Health was a growing healthcare services and consulting firm providing scribe services to doctors and medical specialists. They worked with medical clinics, centers and hospitals who require ICD-10 and IMR implementation consulting and ongoing support. Their new website needed to be able to speak to all of these unique audiences.
IA, UX, Web Design, Development
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Use Strategy and Data to Develop Website Requirements
After interviewing Essia's key stakeholders we created a 360-view of the required functions and goals of the new website as their digital acquisition channel. The website was to redefine Essia Health’s digital presence to support all digital marketing efforts to drive leads and conversions.
Defined audience mindsets in advance
Developed a detailed customer journey matrix that identified the mindset and pain points of each user type
User experience design
Based on those pain points, created a user experience where content was easily navigable and communicated a story to the user
New brand design
Updated Essia's outdated brochure-style branding with something clean and contemporary
Lead generation forms
Built out forms and the technology to test and optimize fields and features to improve conversion rates
Responsive website development
Built a site that worked for both desktop and mobile screens to make browsing easy on any device
Ensured that the site would generate organic traffic by implementing on-site SEO strategies
Landing page template example
Sample lead generation display ad
Attracted and guided better qualified traffic to increase lead volume
Combining cutting edge lead generation tactics with a high-performing website resulted in huge gains for Essia.
Increased Sales Qualified Leads
- Increased sales qualified leads by 500% in 12 months
- Helped Essia demonstrate success, ultimately leading to their acquisition by the industry leader, Scribe America
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