The Challenge
Efficiently Drive New Customer Acquisition
As a new company with a lot to prove, the main challenge they faced was to establish and grow their brand while identifying their key customer personas. They also needed help growing e-commerce and in-store sales as well as driving online and offline purchase intent.
Media Channels
Paid Search, Paid Social Media, Retargeting
Need help generating brand awareness for a new product or company?
Combination of Media Channels for Customer Acquisition and Brand Awareness
Prove used a mix of paid search, paid social media and retargeting to acquire and engage potential customers. We conducted a keyword search term analysis to run test campaigns that targeted specific mindsets and medical ailments with different variations of ad copy and landing pages that were designed to speak to these groups.
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Identify and Target
Conduct a keyword search term analysis to test specific mindsets and medical ailments.
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Creative and Content
Use variations of ad copy and landing pages designed to speak to each of the targeted groups.
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Raise Awareness and Engagement
Use static and carousel ads on Facebook that target specific audiences who have interests related to the product. Those ads are then optimized to increase brand awareness and customer engagement.
Boost banner ad creative
Brand banner ad creative
All products banner
Retail coupon for store visit tracking
Brand creative
Assisted GoodGut in Securing Second Round of Funding
Throughout this ongoing campaign we were able to show how effective Paid Search as a channel was for ecommerce.
Increased Sales Beyond Expectations
- Sales and revenue grew 10x while media was running
- Retargeting was a highly effective channel with an ROI of over 2.7x
- Identified 3 key audiences for the company to target
Need to drive more sales?
We can utilize paid search to increase your brand and product awareness.