Fidelity Life /


Fidelity Life



Fidelity Life had potential consumers coming to their website but the conversion rate was quite low. Additionally, there was incorrect lead data, resulting in low quality leads for the call center. 



Prove developed a best in class website for Fidelity that used the latest conversion optimization techniques, including dynamically challenging content and lead auto fill forms. We sought to improve lead quality by providing extensive data validation on lead form priority to processing by call center. Using a test and learn process, we developed landing pages targeted to different channels and prospects at different points in the customer journey and purchase process.



  • Increased conversion rate by 100%
  • Decreased cost per lead by 50%
  • 200% lift in CTR over the regular homepage to the conversion site
  • Bounce rates decreased significantly 


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