GE reveal® Blogger Outreach. Prove, in partnership with EFM, was tasked to find and engage bloggers to write reviews about the GE reveal® line organically. All actions had to be trackable and accountable. Prove was brought on board to create a methodology to generate online buzz.
Develop an outreach methodology to entice bloggers to write about GE reveal® without paying bloggers. We outlined a content marketing strategy such as videos, images and press releases to make it easy for bloggers to write and share content about the product. We also developed an incentives for coupons and free products using contests/giveaways/widgets.
We exceeded campaign goals. Halfway through the campaign we were asked to incorporate retailer Target to promote Target coupons, GE products and the Target coupon app, Cartwheel.
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