To develop and personalize customer relationships as all the current customer relationships were nearly identical throughout the complete customer journey lifecycle. Previously, email communications with customers were one-size-fits-all and product/service focused. J2’s direct email campaigns were manually triggered for onboarding, cross-sells, upsells, win-backs, declining usage.
Our first priority was to implement marketing automation systems for all email communications. We developed various email programs across each stage of the customer lifecycle, fully automated and personalized based on usage, contract type and duration and engagement history.
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