Janska's brick-and-mortor retail sales were performing much better than their newly launched online store. Their online efforts in social media and paid search were not delivering the type of lift they needed or expected.
We identified the "obstacles to conversion" through a data-driven process involving media testing followed by user interface updates and re-testing. Using a combination of search engine management and SEO tactics with paid search and display retargeting, we were able to increase Janska's online sales and brand perception.
Added Bronto email system
New website updates for greater visitor engagement
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