Greentique Hotels is a luxury hotel chain in Costa Rica and a leader in sustainable tourism and hospitality.
Greentique's entire new-customer acquisition was done through tour operators, and the hotel chain sought to take control of their future by developing their own sources of customer acquisition, and at a lower cost than online travel agencies (OTAs).
Prove ran test campaigns in Google AdWords, targeting specific user mindsets with ad copy and landing pages designed to prove that customers can be acquired at a lower cost than OTAs.
This process entailed:
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