Search Engine Optimization

Local SEO: Make Your Website Relevant To The People Near You

Local SEO is the optimization of your website to be found in a specific geographical region instead of "just" the entire World Wide Web. For example, if you ran a pizza restaurant in Los Angeles, you’re not looking to ship pizza to customers around the world, you’re just looking to sell pizza to people who are within reach. Although targeting a specific geographical area has a lower search volume, local SEO efforts reach an audience who are more likely to purchase your goods or services because of their proximity to your business location.

Locations on Meta Tags and Website Content

Communicating to searchers and Google that you are a local business is important. Including your service locations within your content, title tags, meta descriptions are one of the basic steps, as well as making sure your address and local phone numbers are on every page of your site (header or footer).

Having unique pages for each product and service you offer is beneficial, especially when optimizing each page for the corresponding service. If providing services in multiple locations, having individual pages for each location brings more visibility to every location.


Directory Submissions and N.A.P Consistency

Submitting your business information to local directories is another great way to give your local business visibility. How many times have you found yourself looking up restaurants on your smartphone or on Yelp for restaurant reviews?

The most important thing to keep in mind when submitting to local directories is that your business information is identical across all directories and categorized correctly. Having missing or inaccurate information will hurt your local rankings. N.A.P is a good acronym to keep in mind when submitting to local directories. N.A.P stands for:

  • N – Name
  • A – Address
  • P – Phone Number

All these attributes need to match across the top local directories:

  • Googlemaps
  • Yelp
  • Yellow Pages
  • Citysearch
  • Bing

Directory aggregating and directory submission sites, such as Moz Local and Yext, are used to achieve this consistency.


How Social Media Can Help Boost Your Local SEO

Social media is one of the most accessible channels for connecting with your clients and patrons. Social media engagement is one of the many SEO signals in Google’s search algorithm. It indicates that a site/business is relevant to the community and therefore may be of more interest than others who have less buzz generated about them.  

  • Customer Reviews – Reviews on Google+/Google My Business and Yelp are very healthy trust signals. Online reputation is huge, and recent surveys show usage and trust in reviews growing extensively. Make sure there are no duplicate Google+/Google My Business listings as that will dilute and confuse users, as well as the Google Bots.
  • Backlinks from Local Sites – Backlinks from local websites, especially when related to your business are also helpful. User engagement on Facebook , Twitter, Pinterest, Instagram where users post/share/retweet/pin/respond to posts are also natural ways to generate mentions and backlinks that definitely help your business rank for relevant terms.

In conclusion, whether you’re a new or an existing business, all local businesses can benefit from employing Local SEO strategies. Consumers are moving towards a very mobile environment; turning to their mobile phones to help them find products and/or services they need in their local area. When they do, you want to be right in front of their searches.

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Meet Joy Go. She's been the Director of SEO at Prove for more than 2 years and has increased organic search traffic and onsite content for many of our clients.

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